Shu Uemura Blanc:Chroma Brightening Uv Cushion Foundation

And yet some other L'Oreal construct releases a cushion foundation compact that should receive got never seen the lite of day.

And basically, that could live the destination of this review, because you lot already know everything you lot demand to know virtually the construct novel Shu Uemura Blanc:Chroma Brightening UV SPF50+ PA+++ cushion foundation. Or maybe blanc:chroma, every bit it says on the package.

 The crude was a freebie.

Paid as well as sponsored shills volition tell you lot how slap-up this Blanc:Chroma (a.k.a. blanc:chroma) is.
Luckily for you, I'm neither paid nor sponsored.
And luckily for you, I am genuinely a huge Shu Uemura fan missy (and an Utowa fan girl, too, if whatever Shu folks are reading this). Because I receive got this giant soft spot inwards my ticker for all things Shu, I'll larn every bit slow inwards this review every bit humanely possible.


So, let's live gentle directly as well as say it every bit kindly every bit possible - this cushion is absolute shit. Rubbish. Garbage.
And trust me, that's a huge, fatty understatement. Actually, I didn't remember it was fifty-fifty possible, but it's a stair downwardly from the Lancome Miracle Cushion ver 1.0 (a.k.a. Lancome Blanc Expert, every bit it was called inwards Asia, ver 1.0).
At to the lowest degree those cushions were, you lot know... cushions.


But let's start at the beginning...

Rumors virtually a Shu Uemura cushion foundation had been going on for over a year. And despite Shu being, exactly similar Lancome, a L'Oreal construct (and nosotros all know how those cushions ended up), I was excited similar a Chihuahua high on Red Bull as well as acid when the actual pose out appointment was announced.


On Friday, Feb 26th, I got inwards the machine as well as drove through the woods on winding mount roads to the alone Shu counter on the outer reaches of northern Kanto. I fifty-fifty managed to uncovering a parking infinite unopen to the entrance to the mall. I took it every bit a goodness omen.

The Shu Uemura counter was moderately crowded, which gave me fourth dimension to saunter over to Dior to play amongst their novel cushion foundation, incidentally, released on the same 24-hour interval (more virtually it later). It's raining cushions, you lot people! Influenza A virus subtype H5N1 few years likewise late, but losers can't live choosers.

Back over at the Shu place, a friendly SA didn't fifty-fifty bat an optic when I asked to swatch ALL the available blanc:chroma cushion foundation shades. The closest, though even hence far from ideal, fit for me turned out to live number 584 (fair sand).


And hence amongst my Shu Uemura members' card inwards hand, I asked for a set. Because you lot see, every bit ever inwards Japan, this form of shit is sold hither piecemeal. You purchase everything separately - a case, a refill, as well as because Shu Uemura brought it to a novel depression - an applicator puff. Influenza A virus subtype H5N1 heartfelt f*ck you lot to whoever thought of this idea. The SA wanted to get together my novel cushion, but in 1 trial I showed her the cushions inwards my purse (had an Iope as well as an AP cushion amongst me that day), she decided that I was suitably experienced to receive got my novel Shu Uemura cushion dwelling menage even hence all wrapped up, shiny as well as new.



If this is the foremost fourth dimension you lot are hearing virtually cushion foundations, delight click on the "cushion foundation" tab inwards the peak carte as well as start there.
Basically, it's a sponge saturated inwards foundation as well as housed inwards a especial compact. You press on the sponge amongst an applicator as well as pat it gently onto your face. This method of application is what makes cushion foundations hence pop as well as trendy, because it creates a flawless, photoshopped look.


OK, dorsum to Shu Uemura blanc:chroma brightening UV cushion foundation.

So, what practise nosotros receive got here?

Purple (lilac? violet?) boxes.
Inside at that spot is an ever hence slightly off-white purplish cushion compact.


The foundation is labeled every bit SPF 50+/PA+++, but delight for the love of everything that is dear, practise non rely on makeup every bit your sole source of UV protection. Don't take heed to people who tell you lot that makeup amongst SPF is enough, that you lot don't demand a divide sunblock/ sunscreen. They are blabbering idiots.


Shu says that it's a high encompass foundation (think a crappy version of Estee Lauder Double Wear - I say that, non Shu, of course) that is supposed to brighten, receive got superior staying power, experience invisible on the peel as well as offering a flawless finish. Basically, your touchstone base of operations makeup promises.

I can't live arsed to retype the PR bullshit, hence hither it is from the website verbatim:


And some more:


Screenshots taken from Shu Uemura's Malaysian website (because it's inwards English).
You tin read all the PR spin hither - click.


The compact representative is identical to the Lancome cushion case, as well as they are mutually interchangeable. That agency that a Shu refill volition also fit into a Banila Co as well as A-True cushion cases.



Now, the interrogation is whether or non you'd desire to fit that refill anywhere other than a trash can... We shall see...

There is no leaflet inwards the box. That genuinely made me happy. Because it's eco-friendly. But that genuinely made me unhappy. Because if I am going to pay that much coin for something, it improve receive got all the bells as well as whistles, or newspaper leaflets, of a high-end brand.
Here, all relevant data is printed on the box.


The shade number is printed on the box only, but non on the foil packaging. Very confusing. And real cheap. And non prissy at all. Imagine you lot receive got ii dissimilar refills out of their boxes. You're shit out of luck.


You gotta opened upward the refill packet to construct certain you lot got the correct color.
Refills are pretty touchstone thirteen grams. Nothing especial here.


And finally hither you lot receive got the color number. It matches what's printed on the box. Hallelujah!
As you lot tin see, this cushion is made inwards Korea.


The refill was a ridiculously tight fit into the compact. I don't know if all of them are similar that, but mine was. Oddly enough, it fit into the Lancome compact quite easily. That leads me to believe that Shu compacts mightiness run a flake tight indeed. Or are but shoddily made. Somehow it wouldn't surprise me.


And hither it gets all funky.

First, the puff.

Holymotherofbatman! What is it?
It's a normal pressed pulverization puff. Influenza A virus subtype H5N1 fuzzy piffling thing.


It's non a cushion puff!!!
I tried using this... this... affair to apply the foundation, as well as amongst absolutely null surprise to no one, it didn't genuinely work. The SA must receive got known it every bit well, because they didn't fifty-fifty bother amongst this abomination as well as used goodness ole triangle sponges.


The ironic affair is that 1 of the skillful Shu people (Yuji Asano, international principal make-up creative individual / production designer) says this:

“I wanted to create an application puff which delivers visible coverage as well as beautiful natural radiance that are achievable for every adult woman effortlessly as well as without especial technique.”

Yuji darling, you lot say you lot created a pulverization puff? Really? You mean, you lot got the brilliant thought to larn far lite royal perhaps?
Sweetcheeks, if fuzzy pulverization puffs were hence awesome for cushions as well as natural radiance, as well as then the goodness folks over at Amore Pacific (who invented the damn cushion affair inwards the foremost place) would live falling over each other to stick fuzzy pulverization puffs into their laurels winning cushion pacts.

Dear Yuji, you lot tin spin it whatever way you lot want, but it's even hence a turd. Using this puff you lot volition non accomplish a "cushion" number on your face.
I tossed it into my makeup drawer (briefly considered giving it to my truthful cat to play with) as well as replaced it amongst a Rubycell puff (bought a bunch of those way back).

So, amongst the puff out of the way, nosotros tin finally opened upward the refill lid.

Holymotherofbatman! What is this thing?


There is no sticker protecting the "cushion" surface. The "cushion" surface is white. The foundation sits deep inwards the bowels of the refill pot. Reminded me of a construct novel A-True cushion. They also used to come upward out white. But, but... A-True was an actual cushion.

This affair here? Not hence much.

The surface of the whatever-it-is is protected past times a net.


You tin meet it improve in 1 trial you lot press on it to dispense some foundation.
The novel Lancome encompass type cushion, the 1 amongst SPF 50+ is also a net-type cushion.

What's nether that net? Hmmm... Inquiring minds desire to know.


With a box cutter I gently pried the internet from nether the refill's rim. I had to know what was inwards there. As a shaver I used to saw AA batteries inwards one-half to meet what was inside. I guess I never quite grew out of that stage of my life.

So, at that spot it is. The innards of Shu Uemura blanc:chroma brightening UV cushion.


There is no sponge inside. Just this drinking glass wool-like cloth that made me remember of wall insulation.

Image: wikipedia

As a cost-cutting stair out it was a brilliant move. Why invest inwards a high character sponge (I guess I wasn't the alone 1 who complained virtually the likewise porous Lancome cushion sponges, improve fit for moistening stamps at the postal service purpose than for utilisation inwards a cushion compact), if you lot tin larn rid of the sponge altogether? Winning!!!

I was able to force the netting dorsum nether the border of the refill, hence the cushion remained usable.

I dug approximately the internet a flake as well as saw that Shu claims that this "new innovative cushion mechanism" (a.k.a. this wall filler thingy) is called "non-woven fiber matrix".
Non-woven fiber matrix is a fancy hollo for fiberglass. Fiberglass is a fancy hollo for... yep, you lot guessed it, glass wool!
I'm a f*cking genius! I know my wall insulation similar a proper architect's missy that I am.

Interested inwards the ingredients? Here they are (printed on the box).

Shu Uemura blanc:chroma brightening UV cushion foundation ingredients:


Denatured alcohol every bit the 4th ingredient. Wow! I'm impressed. It takes a especial talent to pose out a production hence mediocre as well as accuse this form of coin for it.
And yes, I know, it takes a especial form of dumb to genuinely purchase it. Guilty every bit charged.

Shu Uemura blanc:chroma brightening UV cushion comes inwards half-dozen shades.
Colors starting amongst "7" are yellow-toned. Colors starting amongst "5" are pink-toned.


Here, I swatched all of them for you, because I'm awesome similar that.


Artificial light, no filters applied.
Number 764 is listed every bit "standard shade" on Shu's website.

I bought number 584 (a.k.a. fair sand). It looks real lite side past times side to other Shu Uemura blanc:chroma cushion shades. But, but...

Here is how it swatched side past times side to Iope N21 cushion as well as MAC NW10 as well as NC15.

Natural light, no filters applied.

And hither they are all blended:


Despite the less than ideal color, I decided to give this cushion a chance.
I wore it for ix days. I was planning 2 weeks, but my peel needs a break. So I am going to halt now.

First impressions:

  • - pretty heavy cover
  • - this materials is virtually waterproof! The SA tried to take the store swatches using 1 of Shu oils as well as a makeup remover. That black I took a bath. The side past times side forenoon I took a shower. There were STILL remnants of the swatches on my arm. 
  • - the formula is real drying. Let me repeat it - real drying. 
  • - because the formula is real drying, it is non suitable for dry out skin.
  • - it doesn't visibly oxidize, the color stays truthful through the day.
  • - it lasts, as well as lasts, as well as lasts.
  • - it emphasized fine lines, pores as well as dry out patches.
  • - it needed to live used amongst a primer.
  • - it kills the sparse as well as sensitive peel nether the eyes. 
  • - ugh
  • - it breaks me out. Not huge big zits, but rather closed comedones everywhere. An explosion of closed comedones. My peel was shine as well as fine inwards the forenoon as well as covered inwards minor white bumps inwards the evening. 
  • - no dewy effect
  • - no glow
  • - exactly a normal nearly matte finish. 
  • - the applicator that came amongst the cushion is a joke.




Unedited photo, natural light.

Products used:
- KohGenDo base of operations (pearl)
- Shu Uemura blanc:chroma brightening UV cushion inwards 584
- KohGenDo Illuminator (white)
- Anna Sui highlighter
- Majolica Majorca cream de cheek blush (coral cream)
- Shu Uemura drawing crayons (orange as well as lilac)
- Shu Uemura drawing pencils (gold as well as brown)
- Dior It-Lash mascara
- Shu Uemura Lip Lacquer inwards BG02 as well as CR01

I tin alone larn away amongst this cushion spell wearing a turtleneck.
Because of the encompass you lot can't genuinely meet the comedones on my forehead, but they are there, trust me.


Who would live happy amongst this cushion?
Hmmm... someone who needs to a greater extent than encompass than what Korean cushions tin provide. Someone who doesn't similar dewy. Someone who doesn't receive got dry out peel as well as a lot of wrinkles. Someone who is non sensitive to alcohol.

In other words - this is a real western foundation packed into a quasi-cushion form.
I should receive got sat this 1 out. That'll learn me.


How much:
  • refill - 4200 yen summation tax
  • case - 1300 yen summation tax
  • puff (yes, they accuse you lot extra for this slice of shit puff) - 500 yen summation tax


From directly on, I'll stick to Shu Uemura request makeup. Now, that materials is definitely worth buying.










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