The Saga Of Xiu - Novel Skincare Construct From Lg
There is a novel agency to patch "stupid" at nowadays in addition to it's "LG Household in addition to Health Care".
LG is a mega fellowship that does almost everything. In unusual lands it's most known for its electronics. But what an average possessor of an LG TV is non aware of, is that the fellowship too has a "Household in addition to Health Care" division. That division, though the range of its activeness is real broad in addition to varied, is too responsible for many high-end cosmetic brands.
Names similar su:m37, The History of Whoo, OHui or Sooryehan are good known to Asian beauty fans worldwide. They're too known to high terminate European in addition to American cosmetic makers, who, amongst varying degrees of success, cause got been trying to emulate in addition to contain Korean skincare ingredients, inquiry in addition to full general beauty concepts into their products.
And now, at that spot is a novel add-on to the LG beauty roster - The Saga of Xiu.
The Saga of Xiu was launched inward June of 2015 and, swiftly in addition to without much fanfare, tucked away into selected duty gratis shops. Exclusively. Only. And nowhere else.
When I showtime heard the advert of this brand, my hear right away drifted towards China. My showtime impression was "What the heck? Did LG construct an entire high-end construct specifically for China?"
The fact that the solely reviews I could discovery were from Chinese bloggers solely strengthened that suspicion. And that the names of the products were too listed inward Chinese characters was around other giveaway.
And it turned out that my hunch wasn't that far from the truth.
To discovery out to a greater extent than virtually this elusive The Saga of Xiu, I decided to enquire Alice from W2 Beauty. She industrial plant direct amongst LG, in addition to if at that spot is anyone that volition know what's going on, that would survive her.
And merely to survive sure, I too asked the variety people at TGI Wholesale.
The replies were disheartening:
The Saga of Xiu is indeed solely available at duty gratis shops.
The Saga of Xiu seems to survive targeted squarely at foreigners.
The Saga of Xiu seems to survive intended for Chinese customers.
The narrow-mindedness of this approach is stupefying. LG, really? Truly? What the heck were yous thinking?
Oh yes, I know what yous were thinking...
There's over 1 billion Chinese out there, in addition to at to the lowest degree one-half of them are females. And one-half of that half, let's assume, tin afford high terminate skincare. That's a huge market.
Such moronic logic is oh-so-typical for Korean beauty companies.
While the West gets the drugstore staples of Tony Molys, It's Skins, Clios in addition to Etude Houses, high-end in addition to mid-range Korean brands drool at the prospect of China.
Yes, China gets its ain dedicated high-end skincare brand, in addition to the West? An official Skin79 store inward a sure enough European country.
If it was a joke, it would survive a funny one. Unfortunately, it's not.
It's a rather short-sighted conception in addition to it's saltation to backfire inward the terminate (news virtually the Chinese stock marketplace in addition to stories of people who went from rich to wretched inward a affair of days, anyone?).
Ok, let's cause got a closer expression at the brand, shall we?
Right at nowadays it seems to consist of 3 unlike lines:
and
LG is a mega fellowship that does almost everything. In unusual lands it's most known for its electronics. But what an average possessor of an LG TV is non aware of, is that the fellowship too has a "Household in addition to Health Care" division. That division, though the range of its activeness is real broad in addition to varied, is too responsible for many high-end cosmetic brands.
Names similar su:m37, The History of Whoo, OHui or Sooryehan are good known to Asian beauty fans worldwide. They're too known to high terminate European in addition to American cosmetic makers, who, amongst varying degrees of success, cause got been trying to emulate in addition to contain Korean skincare ingredients, inquiry in addition to full general beauty concepts into their products.
And now, at that spot is a novel add-on to the LG beauty roster - The Saga of Xiu.
The Saga of Xiu was launched inward June of 2015 and, swiftly in addition to without much fanfare, tucked away into selected duty gratis shops. Exclusively. Only. And nowhere else.
When I showtime heard the advert of this brand, my hear right away drifted towards China. My showtime impression was "What the heck? Did LG construct an entire high-end construct specifically for China?"
The fact that the solely reviews I could discovery were from Chinese bloggers solely strengthened that suspicion. And that the names of the products were too listed inward Chinese characters was around other giveaway.
And it turned out that my hunch wasn't that far from the truth.
To discovery out to a greater extent than virtually this elusive The Saga of Xiu, I decided to enquire Alice from W2 Beauty. She industrial plant direct amongst LG, in addition to if at that spot is anyone that volition know what's going on, that would survive her.
And merely to survive sure, I too asked the variety people at TGI Wholesale.
The replies were disheartening:
The Saga of Xiu is indeed solely available at duty gratis shops.
The Saga of Xiu seems to survive targeted squarely at foreigners.
The Saga of Xiu seems to survive intended for Chinese customers.
The narrow-mindedness of this approach is stupefying. LG, really? Truly? What the heck were yous thinking?
Oh yes, I know what yous were thinking...
There's over 1 billion Chinese out there, in addition to at to the lowest degree one-half of them are females. And one-half of that half, let's assume, tin afford high terminate skincare. That's a huge market.
Such moronic logic is oh-so-typical for Korean beauty companies.
While the West gets the drugstore staples of Tony Molys, It's Skins, Clios in addition to Etude Houses, high-end in addition to mid-range Korean brands drool at the prospect of China.
Yes, China gets its ain dedicated high-end skincare brand, in addition to the West? An official Skin79 store inward a sure enough European country.
If it was a joke, it would survive a funny one. Unfortunately, it's not.
It's a rather short-sighted conception in addition to it's saltation to backfire inward the terminate (news virtually the Chinese stock marketplace in addition to stories of people who went from rich to wretched inward a affair of days, anyone?).
Ok, let's cause got a closer expression at the brand, shall we?
Right at nowadays it seems to consist of 3 unlike lines:
- Chunhyeyun Yun Seol - anti-ageing / anti-wrinkle
- Sunhyeyun Bo Yun - revitalizing nutrition in addition to moisture
and
- Sunhyeyun Soo Yun - moisturizing (this i looks similar a fresh add-on to the lineup).
Putting all the PR nonsense virtually legends in addition to eternal beauties aside, it seems to survive an Asian herbal skincare line. Influenza A virus subtype H5N1 unlike cause got on The History of Whoo? Something similar "The History of Whoo meets Sulwhasoo", perhaps?
The packaging blueprint evokes The Whoo, definitely.
If anything, LG knows how to packet them.
I can't verbalize for the contents, though.
The restricted availability in addition to the lack of samples, arrive a real elusive construct to larn jibe of. At the same time, such express availability, however, makes it that much to a greater extent than lust-worthy.
I am working on getting a product, or two. And when I do, yous tin survive sure enough to read all virtually it here.
Stay tuned!
all images - The Saga of Xiu website
UPDATE:
Here are around shots from The Saga of Xiu duty gratis counter at Incheon airport:
UPDATE:
Here are around shots from The Saga of Xiu duty gratis counter at Incheon airport:
Price wise it seems to survive firmly inward the su:m37 in addition to SK-II territory.
It looks similar a cream in addition to an optic cream are piece of cake making their agency to me.
And when I larn them, of course, yous tin expression a detailed weblog post.
The give-and-take on the street is that it is indeed a unlike cause got on The History of Whoo to arrive to a greater extent than appealing for the Chinese market.
It looks similar a cream in addition to an optic cream are piece of cake making their agency to me.
And when I larn them, of course, yous tin expression a detailed weblog post.
The give-and-take on the street is that it is indeed a unlike cause got on The History of Whoo to arrive to a greater extent than appealing for the Chinese market.
Stay tuned!
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